Shanghai International Bakery Exhibition 2023

As the world’s largest production and consumption country in the baking industry, China is also the fastest growing country in the baking industry. With the continuous improvement of the living standards of Chinese consumers, baking has become a new choice of fashion and leisure food advocated by young Chinese consumers, and has a huge market development space.

According to the data, China currently has more than 100,000 bakery shops. In 2018, China’s total bakery retail sales reached 203.3 billion yuan, with a growth rate of more than 10%. It is estimated that by 2022, the sales revenue of China’s bakery food industry is expected to exceed 360 billion yuan. 

In the face of increasingly strong consumer demand, more and more international bakery companies are attracted to China to further tap and share China’s powerful consumer market, and at the same time, it also drives the rapid development of Chinese brand bakery franchise stores. Shanghai International Bakery Exhibition (abbreviation: Shanghai Bakery Exhibition), as an annual procurement event that cannot be missed in China’s bakery food industry,